GrooveFunnels Review - A Comprehensive Look, (Late) 2021

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GrooveFunnels - A Comprehensive Review (Late) 2021
Welcome to one of the most thorough, comprehensive and up to date GrooveFunnels review in (late) 2021. This review contains the complete feature list available to date, assesses its advantages and disadvantages, and gazes into a crystal ball to see what its future might hold.
GrooveFunnels, also known by its new brand name, Groove.cm™, is a relatively new, but quite comprehensive sales and marketing platform. It contains an easy to use, drag-and-drop page and funnel builder (GroovePages), an eCommerce platform (GrooveKart), a blogging engine (GrooveBlog), webinar hosting (GrooveWebinar), membership or digital course hosting (GrooveMember) platform, and an email marketing tool (GrooveMail) amongst others.
It is currently disrupting the digital marketing space quite a bit as many marketers are abandoning their current, individual funnel, blog, and email marketing software platforms to switch to the consolidated Groove platform!
Here is why...
The GrooveFunnels Platform's Premise
Whether you just began building your online business, or you currently have a couple of years under your belt online, your business needs to use a number of marketing tools and platforms.
With different tools come different problems and challenges, additional complexity when it comes to integrations and general business management.
And spending on email marketing, landing page and funnel builders, sales tools, webinars, and other tools individually can easily add up to over one thousand dollars in monthly fees...
The GrooveFunnels platform is looking to change all that as it offers all these essential online marketing tools within one account, a fraction of the price!
There are other powerful funnel and marketing tools that have integrated various tools in platform (ClickFunnels, Leadpages, Builderall, and Kartra come to mind), but none offer simple, high quality, and a comprehensive set of tools for an all-in-one solution.
So What Exactly Is GrooveFunnels?
GrooveFunnels is a software platform containing a complete suite of marketing tools designed and built from the ground up to help you build sales funnels, landing and bridge pages, websites, blogs, ecommerce stores, host online training courses, etc. that will allow you to sell your products and services online.
Here is the full Groove application suite illustrating the software platforms that can be potentially replaced, and the total cost that could be saved. For a limited time, the Groove platform can be obtained via a lifetime deal of $1,997, as such the total cost saving over the lifetime of the application could literally be 10's of thousands of dollars (or more). Please note, the Groove applications with (✴) are not yet available, but are on the official roadmap. They will also be automatically included for life-time members. For details check it out here.
GrooveFunnels - A Detailed Inside Look
Here is the portal's home page. It's clean and concise look is certainly attractive. Let's see what's inside...
GroovePages
If you’re already familiar with sales funnels and are used to tools like ClickFunnels and Leadpages, then you will feel right at home with GroovePages.
Even if you have never built an online sales funnel, this powerful drag and drop page and funnel builder will have your first sales funnel up and running in no time.
With GroovePages, you can create unlimited funnels, build functional websites with full navigation, powerful checkout options with 1-click upsells, downsells, and Order Bumps.
GroovePages is designed to help everyone create professional landing pages, sales funnels, and websites with minimal. No tech skills and no coding experience is required, so get started today with your FREE account.
GroovePages comes with many pre-built themes and templates that you can choose from. Although some of the other landing page builders do offer these features as well, GroovePages takes this to a whole new level.
Once you choose and load the template you want to customize, changing your text, colors, images, or any other elements on the page is super simple, just click on anything you wish to change by using the panel on the right.
With expert mode enabled, you will be able to create pixel-perfect landing pages that will look great on all mobile devices, tablets, laptops, and desktop monitors.
Once you finish customizing your images, logos, text, and colors, you can make your page live simply by clicking the “Publish” button at the top right.
Voila, your website is live!
GrooveSell
GrooveSell is one of the tools you get when you sign up with GrooveFunnels and its free forever.
GrooveSell is a powerful digital sales platform and affiliate marketing tool, a shopping cart platform that is similar to Shopify, PayKickStart, and SamCart – but much better at offering a comprehensive experience promoting and taking payments from your customers for the physical and digital products, subscriptions and services you may have.
With GrooveSell, you can sell your digital products, services, and online courses. It is very highly recommended, especially for:
- Coaches
- Passion Project Experts
- Course creators
- Consultants
- SaaS and Software Developers
- Authors
- and anyone else offering digital or physical products and services online
GrooveSell also offers a complete affiliate marketing platform where you can recruit affiliates and manage your own affiliate program.
The GrooveSell dashboard offers detailed reporting and analytics you need for running your online business.
GrooveAffiliate
GrooveAffiliate is the tool where you can create your very own affiliate marketing programs for your digital products and services.
GrooveAffiliates allows you to track how many affiliates have joined to promote your program, product or service, the conversion rates, etc. You can even pay affiliates directly from the dashboard.
In essence, the combination of the GrooveAffiliate and GrooveSell offers a similar experience to JvZoo or ClickBank. It’s a super easy platform to find affiliates, become an affiliate, and sell digital products without paying extra fees in the process.
The Groove Affiliate Program
Affiliates that sign up though your links are considered the Tier 1 affiliates. If you sign up to the Platinum Plan, you will make make 40% commissions.
Anyone signing up to GrooveFunnels through these users’ affiliate links are considered the Tier 2 affiliates. This is available only to Platinum Users and it tacks on an additional 10% commission on top of the 40%.
You will be making recurring commissions from these tiers as long as these users become and stay paid users. This could result in thousands of dollars in affiliate commissions over the years.
It is definitely worth promoting GrooveFunnels as an affiliate.
GrooveMail
Email marketing is one of the most important aspects of online businesses, as such, your email list is the most vital asset you have as an online business owner.
It often takes several touchpoints for prospects to turn into paying customers, so it is important to communicate with your leads and customers to increase your sales.
Email is very personal, and it will quickly improve your credibility when used the right way.
And the email autoresponder marketplace is extremely crowded, with dozens of companies competing for your attention (and wallet) for one of the most important aspects of online marketing.
GrooveMail is the new entry in this important space. It allows you to create email sequence automation and broadcasting while handling text and voice SMS messaging as well.
Other basic and expected features are also present like
- Importing leads via CSV files
- Ability to send HTML Emails via a number of readily available templates.
- Thorough Analytics that track open rates, click-through rates, engagement rates, etc.
In other words, GrooveMail gives you everything you need for successful email marketing campaigns.
GrooveFunnels provides seamless integration with many other email autoresponders like ActiveCampaign or GetResponse if that is your preference.
If you are a seasoned veteran in the online marketing space with months and months (years?) of email sequences already in place, you may indeed still prefer using your current autoresponder and that is a perfectly reasonable approach.
GrooveMember
GrooveMember is designed to help digital marketers set up and run membership sites, online courses, virtual summits, or host protected or drip content with different levels of access.
GrooveMember is a brilliant tool that gives you all the flexibility you need to create and manage your membership sites. It is incredibly simple to use and contains the all-important features to build fully functional portals that generate leads, members, and recurring sales almost on autopilot.
GrooveVideo
The power of videos cannot ever be ignored… It is perhaps the most important traffic generation strategy used by online marketers.
With the GrooveVideo platform, you have the power of Vimeo or Wistia at your fingertips – for free with a GrooveFunnels plan.
Although the other platforms will never go away, videos hosted with GrooveVideo allows you complete control over skins, player controls, and auto-play. You can even embed your videos to any of your websites.
And there’s more!
GrooveVideo allows you to add tags, calls-to-actions (CTAs) and prompts.
It also has advanced features such as A/B testing and analytics help you understand how users are engaging with your video content.
GrooveKart
GrooveKart is the powerful eCommerce marketing platform available for free (!) within GrooveFunnels. Think Shopify… Or PayKickStart… Or WooCommerce…
What makes GrooveKart unique within the GrooveFunnels suite is that it is the only product that is also available standalone. Otherwise, it is available within GrooveFunnels for anyone that subscribed to the Platinum Plan (see details below).
It offers several similar features to Shopify, but as evidenced in the quick review and demo above, it carries a far more attractive price with monthly and yearly plans.
Check out the review and demo above – straight from Mike Filsaime himself.
GrooveBlog
Most blogging platforms online are severely limited when it comes to their sales and marketing capabilities.
At the same time, most blogging software platforms require multiple 3rd party plugins and addons in order to be more search engine friendly.
All of these added plugins cause the blogs themselves to be bogged down with additional code, making them slower to load, and less desirable for the search engines to rank.
This is a problem that GrooveBlog is attempting to solve as part of the Groove platform's big picture vision.
Instead of needing additional and bloated plugins like Yoast to your website, the GrooveBlog platform will have the most advanced SEO technology and features built right in.
This is especially powerful because the entire platform is being built with the advice of some of the current top Search Engine Optimization (SEO) experts around.
This means you will have the fastest, most powerful blogging platform for getting your content found and ranked in record time.
GrooveWebinar
Mike Filsaime has been a key player in the webinar software industry for years. His creations include WebinarJam and Everwebinar, and he’s now adding GrooveWebinar to his portfolio of webinar software.
GrooveWebinar is the tools that lets you host and manage your webinars, and it's easy to use as pie.

Other Groove{Products} in Development
GrooveDesk
GrooveDesk™ is a customer support and helpdesk software.
According to GrooveFunnels:
“Support, engage and delight your customers with our built-in help desk. GrooveDesk™ will include team inboxes, ticket management, live chat, and more.
GrooveDesk™ is just one part of an amazing suite of products called GrooveFunnels™. You can be among the first to get access to GrooveDesk™ with a free GrooveFunnels™ account.”

GrooveCalendar
According to GrooveFunnels:
“GrooveCalendar™ makes it easier for your leads to schedule meetings with you. The hassle of 5 emails back and forth to set dates are over. Set which dates you have available. Your prospects choose which slot suits them, and voila! Appointment set.
GrooveCalendar™ is just one part of an amazing suite of products called GrooveFunnels™. You can be among the first to get access to GrooveCalendar™ with a free GrooveFunnels™ account…”

GrooveSurvey
Surveys are powerful ways to create interactive content and get feedback from your audience.
Surveys play an important part in an online marketer’s toolkit. It allows you to collect valuable information about your leads and customers which then can integrate the survey with GrooveMail to capture leads, start building your list, and automate email communications.
According to GrooveFunnels:
“GrooveCalendar™ makes it easier for your leads to schedule meetings with you. The hassle of 5 emails back and forth to set dates are over. Set which dates you have available. Your prospects choose which slot suits them, and voila! Appointment set.
GrooveCalendar™ is just one part of an amazing suite of products called GrooveFunnels™. You can be among the first to get access to GrooveCalendar™ with a free GrooveFunnels™ account…”

GrooveFunnels Support
GrooveFunnels takes customer support and training extremely seriously as evidenced by their customer support site available at https://support.groovedigital.com/

There are a number of helpful articles, FAQ documents, and a searchable knowledge base available for superior training resources to get help about blocks, images, popups, site publishing, and responsive design amongst other things.
The support team can be contacted by email via: [email protected]
Start a live chat with the support team based on these hours:
- Monday – Friday 8:00 AM. – 6:00 PM EST
- Saturday – Sunday 9:00 AM to 5:00 PM EST
GrooveFunnels Training
Everyone who signs up to GrooveFunnels gets access to Groove Academy available at https://www.groovedigitalacademy.com/
To access the Groove Digital Academy, you need to create a separate account free here.

The current library is identical for all users, from Free to Platinum, and comes with free GrooveFunnels and GrooveKart training
An additional, and unique training course called “GrooveDigital Presents: Expert Interview Series” is also available. It includes essential training on
- Groove Updates
- Traffic Strategies (free webinars, Google Ads training amongst other things)
- Financial Education
- Coaching Strategies
- and Sales Strategies

The Groove.cm Community
The Groove User community is already quite large, and their Facebook group is obviously quite active with all the buzz and energy around the product.
The official Facebook group is called GROOVE.cm® Official — Groove CRM Platform, Funnels, Pages, Email, eCommerce and it already has over 144,000 (!) members, with more joining daily.
You can apply to the group once you sign up with GrooveFunnels, even as a free forever user!
Other Groove Offerings
The following Groove services are also available for users that create a GrooveFunnels account, including free accounts!
GroovePay
GroovePay offers leading merchant processing for eCommerce businesses. With instant approvals, easy integrations, real relationships, and competitive pricing – your sales funnels and payment processing needs will be met and covered all the way.
And you even have access to phone support and an affiliate program with residual profits for each merchant you refer. With this affiliate program, you can earn 20% of the net paid residuals.
GrooveAds
GrooveAds is an ad agency that can run highly effective ad campaigns very effectively.
GrooveAds is for authors, coaches, speakers, consultants, infopreneurs, SaaS/Software companies, and eCommerce Marketers, or anyone selling digital information online.
GrooveAds allows you to focus on content creation and your customers so that the advertising efforts be handled best by those who know how as their core business. It leverages advertising platforms such as Google PPC, Facebook Ads, and YouTube with the right targeting and retargeting to bring in more customers to your offerings.
GrooveSolos
Groove.cm has partnered with TrafficForMe to offer paid traffic generation, aka solo ads.
Udimi is probably the most well-known player in this space, however, the GrooveFunnels–TrafficForMe partnership promises to yield better results.
Solo ads are definitely not for beginners as results are highly dependent on the quality of your offers and the quality of the list/clicks being purchased. GrooveSolos is looking to solve this by offering high-quality clicks and personalized experience.
GrooveMarketplace
GrooveMarketplace grants you access to
- Affiliate Marketplace – where you can sign up and promote products and services from other marketers via their affiliate programs. There already are a fair number of programs available ranging from $1 to $1497.
- Groove Marketplace – where you will be able to sell your own designs, keeping 70% of all sales.
GrooveFunnels Pricing In Late 2021
Like most other funnel builder platforms, GrooveFunnels offers a pricing structure to help you choose what works best for you. Unlike most other funnel builder platforms, GrooveFunnels not only has an absolutely FREE plan with 3 funnels, but they also grant access to a 20% affiliate program.
This actually allows you to sell your own products for free AND market the Groove family of products at the same time, making recurring commissions on any signing up through your links.
The Complete Groove.cm Platform is available for a ONE-TIME payment of $1,997. This one-time payment opens up the complete Groove.CM platform - FOR LIFE.
Needless to say, the lifetime access is an amazing deal for what is being offered for the life of the software - even by taking advantage of the payment plans offered above.
This is a cannot miss opportunity as once the monthly cost kicks in at $299/month, the yearly rate will definitely be more than $3000 even after a potential annual payment discount.
As such - this deal as detailed here - really IS a no-brainer.
GrooveFunnels Pros and Cons
Is GrooveFunnels Worth It?
In my opinion, yes – especially the Lifetime Deal for the Platinum Plan. That is an absolute no-brainer.
Once the special, lifetime deal expires and the regular monthly payment plans kick in, you will find that the pricing models will align with the rest of the industry.
Depending on your marketing needs and familiarity with other platforms, jumping ship may not make sense at this time, however the window of opportunity is closing fast.
Entrepreneurs and marketers starting out may find the bundling of multiple tools an attractive proposition.
Below are the Pros and Cons of GrooveFunnels to inspire your decision-making process.
Pros
- Creating funnels is quite fast and easy
- Easy-to-use drag-and-drop landing page builder
- An all-in-one marketing suite to cover all your online marketing needs
- Sell your products fast and easily
- Not all tools are available yet – the suite as it is today is already very impressive. Once the new toys are released, the return-on-initial-invesment (ROII) will only increase.
Cons
- Like any new software platform, it requires learning curve.
- Given the sheer number of tools available – making use of them all is daunting
- GrooveFunnels is still in beta hence the really attractive lifetime deal. Although these are not showstoppers – some real limitations can be experienced in certain scenarios.
- Not all tools are available yet – hopefully most of them will be delivered as promised.
GrooveFunnels Alternatives
Obviously, there are a number of well-established funnel/page builders available on the market today that would be considered the leading competitors for GrooveFunnels.
Let’s briefly evaluate and consider the leading alternatives…
ClickFunnels
ClickFunnels™ is perhaps considered the leading funnel builder, certainly by popularity, if not technology.
ClickFunnels™ was founded by Russell Brunson, one of the most well-known digital marketing influencers around.
The funnel builder was originally designed to be as easy to use as possible in order to enable almost anyone to put easily together attractive, high converting funnels…
Besides the funnel builder, ClickFunnels™ also offers other tools and features for marketers and online businesses.
- Webinar Hosting
- Membership Platform
- Email Marketing
- Shopping Carts & Quick Checkout Systems
- An excellent Affiliate Program (single tier)
- Affiliate Management System
- Atrocious Mobile performance 👎
ClickFunnels™ does best when it comes to building funnels. The rest, although nice, they are nowhere near in terms of competitors’ offering in terms of quality.
Perhaps the worst thing about ClickFunnels™ is their dated technology. What was the leading drag-and-drop funnel building platform 5 years or so ago, when it comes to technology, it is seriously lagging behind most of the competitors today. Although this may not be an issue to most, it can be critical in certain scenarios.
This shortcoming is supposedly being addressed in ClickFunnels 2.0™ sometime in the near future. Obviously, as seen in the current incarnation of Groovefunnels, bugs and growing pains will certainly be experienced in certain scenarios.
The price of the base plan is $97/mo, and there is an upgraded plan for $297/mo.
What is unique about ClickFunnels™ is the vast variety of affiliate programs on offer, making it one of the dream products for affiliate marketers.
Obviously, the competition is fierce, and there were number of challenges with the affiliate programs over the years resulting in a fair number of marketers abandoning it for other products
As it stands today, right now, the $97 per month plan is quite competitive and one cannot go wrong with choosing ClickFunnels™.
Once it comes to the full product however, GrooveFunnels Platinum dominates ClickFunnels in all aspects with perhaps the only exception being the support of the community. Given that ClickFunnels™ has a 5 year head start, this is understandable.
Kartra
Kartra also offers a suite of marketing tools for creating sales funnels to market your products and services online.
The platform was launched relatively recently, a scant two years ago by Andy Jenkins and none other than Mike Filsaime.
Kartra comes with a number of expected features for marketing tools, and their training resources are provided directly from another marketing legend by the name of Frank Kern.
Kartra offering includes:
- Video hosting
- Sales funnel and page builders
- Membership areas
- Email marketing & marketing automation
- Shopping cart
- Affiliate program
- and others
Builderall
Builderall was founded in 2011 by Erick Salgado, and is considered a worthy challenger to ClickFunnels™, offering number of marketing tools in the Builderall platform.
The Builderall Platform consists of
- A pixel perfect, Drag & Drop Auto Responsive Website Builder
- Calendar / Booking Tool
- Blog Tool
- Video Hosting
- WordPress Integration
- Ecommerce Builder or Magento
- 2 Tier Affiliate Program
- Extensive Training
- Passionate Community
- Attractive price
- plus a variety of other tools
- A leader in mobile speed tests by Google. 👍
GrooveFunnels Immediate Future And Long Term Outlook
How Will GrooveFunnels Fare In The Long Term?
At this time, it’s difficult to predict. Each platform works well enough to build great-looking sales funnels and integrate with internal or third-party tools for end-to-end marketing solutions.
To be sure, each platform will have its rabid fans and their detractors in equally large numbers.
Ultimately, the market will decide the fate of GrooveFunnels, but given their comprehensive toolkit, it is easy to see how they could quickly become THE market leader in a relatively short time…
The gloves are off and the challenge is laid.
GrooveFunnels Reviews By Happy Customers
"This brand new software is by far the best website and funnel building platform on the market and will save me over $600+ per month bringing everything under one roof. I have been building funnels for about 10 years now and used all the other platforms on the market and this is wiping the floor with them all even in Beta. The future's bright, the future is Groove.”
- Robert Murray
Conclusion: Is GrooveFunnels Right For You?
- 👍 GrooveFunnels promises to deliver the best online marketing tools and experiences virtually anyone who has a product to sell.
- 👍 GrooveFunnels is right for you if you are an online marketer, online content creator or have products and services to sell or promote.
- 👍 GrooveFunnels is right for you if you build funnels and landing pages, want to run a membership site, or launch your own eCommerce brand.
- 👎 GrooveFunnels is not right for you if you have significant comfort and investments in current online marketing tools like ClickFunnels, Kartra, ActiveCampaign, GetResponse, Kajabi, etc. and don’t want to switch to GrooveFunnels.
- 👎 GrooveFunnels is also not right for you if you don’t have a product or service to sell or promote and don’t want an all-in-one digital marketing tool.